BulletinHealthcare
16 Mar 2020
Marketing

The Impact of Coronavirus on HCP Marketing
The Coronavirus pandemic is a seminal event of our lifetime that is impacting every aspect of daily life and commerce. Within the life sciences industry, manufacturers are grappling with the cancellation of medical association meetings and the curtailment of in-person conversion opportunities. Relative to driving key marketing objectives, conference events are relied upon to drive...
20 Jun 2019
Data and Analytics

Yes, Data Is the New Oil
If you put the wrong oil in your car, you won't get very far. The same holds true if you add the wrong data to your marketing engine.
09 Nov 2018
Data and Analytics, Marketing

Understanding the Hottest Topic in HCP Media: Programmatic Platforms
Pharma marketers were late to embrace programmatic advertising platforms, but that stance is changing rapidly. With the help of data and automation, results and success outcomes are being driven and measured at significant scale.
12 Oct 2018
Design

Four Design Tips to Improve Your Next Digital Ad Campaign
In that brief moment before your future customer scrolls on by, your ad’s design says more than you might think! Here are some best practices to incorporate in your next ad campaign.