This month, we’re thrilled to shine the spotlight on our talented marketer, Kerryn Lewis!
Since joining our team just over two years ago, Kerryn has brought a unique combination of creativity, energy, and strategic thinking to our marketing efforts. From spearheading a refreshed social media strategy to overhauling our email marketing campaigns, her work has made a lasting impact on our company’s success.
Keep reading to learn more about Kerryn, her insights into healthcare marketing, and what drives her passion for her work.
Could you tell us more about your role as Marketing Associate, and what a typical day might look like for you?
Kerryn: I wear a lot of hats as a Marketing Associate, which means every day looks a little different! I’m primarily focused on managing our content marketing efforts, which encompasses a variety of areas. A typical day might look like brainstorming content ideas, drafting copy for an upcoming email campaign, scheduling social posts, analyzing engagement metrics, or collaborating with the Marketing team to plan future initiatives. Variety is one of the things I love about my role!
What inspired your decision to pursue a career in marketing?
Kerryn: I pursued a career in marketing because I truly enjoy connecting people with messages that resonate. It’s rewarding to craft content and strategies that help companies and organizations share their stories and reach the right audiences in an impactful way.
What’s one thing about BulletinHealthcare’s culture that makes it unique or special to work here?
Kerryn: BulletinHealthcare’s team is one thing that makes working here truly special! Everyone is incredibly kind, smart, and deeply knowledgeable about the healthcare industry. It’s a “small but mighty” team and each person embodies a vital role.
From your perspective, how does BulletinHealthcare deliver value to its clients?
Kerryn: BulletinHealthcare delivers unmatched value to its clients by offering association-branded briefings sent exclusively to verified HCPs that are opted-in and expect to receive communications. Our high open rates and trusted, tailored content provide an ideal platform for our clients to reach an engaged and relevant audience!
How do you stay up to date with current marketing trends and industry developments? Are there any specific resources you rely on?
Kerryn: Staying up to date with marketing trends and industry developments is essential for my role so I make it a point to keep a pulse on these happenings with various resources. My favorites include using Google Alerts with industry-related keywords to track the latest news, and I also subscribe to both general and healthcare-focused marketing email newsletters.
Our very own Healthcare Marketing Daily is an invaluable resource to me as a healthcare marketer, especially since the news is curated by human analysts that also produce the official briefings for the HHS and FDA.
Do you have a favorite tool or software that you find particularly useful in your work?
Kerryn: For me, the most essential tool in marketing is good project management software! It serves as my home base, keeping all our projects and initiatives organized and helps to facilitate smooth team collaboration. If you’re a marketer, I would definitely recommend making sure that you have a great project management tool in place!
Do you have any unique hobbies or hidden talents that you’d like to share with our readers?
Kerryn: I studied the Japanese language in college and still try to keep up with learning in hopes of traveling to Japan with my husband in the future. I’m also a big fan of making specialty coffee and sourdough bread, which means our place basically always smells like a café!
What is the best piece of career advice you’ve received, and how has it influenced your work?
Kerryn: The best advice I’ve received for a career in Marketing is to never stop learning and remain flexible. Marketing is constantly changing and evolving and staying current with trends, tools and strategies is key to ensuring that your messaging stays relevant and reaches your target audience. This advice has shaped how I approach my work and has pushed me to experiment with new ideas and continuously improve my skills. It’s also encouraged me to seek out new knowledge through courses, certifications, webinars and learning from colleagues.
What has been one of the most valuable lessons you’ve learned working in the healthcare marketing field?
Kerryn: One of the most valuable lessons I’ve learned in healthcare marketing is the importance of creating content that is both relevant and trusted. HCPs are busy and flooded with information every day so it’s crucial to provide them with content that speaks to their needs, backed by credible sources, and easy to digest. At BulletinHealthcare, we focus on delivering just that—high-quality, tailored content that serves both the audience and our advertisers. It’s a “win-win” solution for both!
Anything else you’d like to share with our readers?
Kerryn: I’ll just leave a little nugget here to any healthcare marketers reading: one thing I’ve found helpful in my own experience is to always start with the “why” when crafting content. Understanding the purpose behind your content—whether it’s to educate, inform, or entertain—can really shift your approach. It’s been a game changer for me, helping me create more meaningful messages that engage and build trust, which is especially important in healthcare marketing.
To learn more, or if you have a question of your own for Kerryn, we’d love to get connected!
Director, Marketing
