Meet Sam, our dedicated Manager of Strategic Partnerships!
With a robust background in marketing and over two years with our team, Sam excels in forging and nurturing key relationships that drive our strategic initiatives forward. His knack for understanding client needs and fostering collaboration ensures that our partnerships not only thrive but also help our clients achieve their goals seamlessly.
Read on for Sam’s full interview.
To start, can you tell us more about your role as Manager of Strategic Partnerships?
Sam: I work with a wide variety of clients and their agency partners across the pharmaceutical, medical device, OTC, and CPG industries. Together we create, maintain, and optimize media campaigns targeted towards physicians and other HCPs through BulletinHealthcare’s association network.
What were your other ventures prior to joining the Bulletin team?
Sam: Most of my prior experience was in marketing. I graduated from Ohio State University with a marketing degree while working as an intern at a SaaS company based in Columbus. I continued there for a short stint after graduating until I began at a music-streaming startup where I managed social media and actively recruited and onboarded independent musicians. There, I realized my affinity for the client–facing side of business, which led me to pursue a position in sales at BulletinHealthcare.
How has your background in marketing informed your current position?
Sam: One of the biggest takeaways from my prior experience is that marketing is not just promoting a product or service. Rather, it is both identifying the overall needs or issues customers face and offering a valuable solution. Using the same principle, my top priority is to completely understand the unique needs of each individual client I work with and do my best to help them achieve their goals.
In your opinion, what value does BulletinHealthcare provide to its clients?
Sam: The value of the BHC platform comes down to the quality of our audience and how engaged that audience is.Partnering with medical associations means we can guarantee our clients a 100% verified HCP base of close to 1 million, while the engagement data and historical performance benchmarks speak for themselves. Apart from the actual product, the wealth of knowledge and industry experience throughout the entire BulletinHealthcare team is something our clients can always lean on and benefit from, as I have during my time here.
How do you stay up to date with the healthcare industry?
Sam: Like the physicians in the BHC network, our briefings have become part of my daily routine. Even just skimming the headlines when I’m in a rush is hugely beneficial and allows me to keep current with nearly all areas in the healthcare space.
Are there any new industry buzzwords or acronyms that you’ve recently added to your vocabulary?
Sam: While not necessarily new, AI in healthcare (and in general) seems to be talked about more and more frequently. I find it extremely interesting to learn about new technological advancements and applications, from assisting physicians in diagnoses and procedures or developing new treatments to simply automating hospital staffing or writing content. I can’t wait to see how else it will change the industry in the years to come.
What opportunities do you see HCP marketers missing?
Sam: I think something simple that is often missed is that trying to grab a physician’s attention is much harder than appearing where they are already engaged. In a market this competitive, where the targets are as busy as we know doctors are, a trusted resource that is already part of their daily workflow should be a top priority.
Outside of your professional life, what are some of your hobbies or interests that you’re passionate about?
Sam: I am an avid fisherman and take any chance I get on the weekends to go out in the gulf, although I slightly prefer bass fishing up north. I like staying active and in the past year have begun training in Brazilian Jiu Jitsu, which I’ve found to be very challenging, but extremely rewarding. I also love music and have played the piano since I was about 5 years old. I still enjoy playing daily on my electric and hope to upgrade to a grand someday soon.
Do you have a fun fact that most people may not know about?
Sam: Although I have a slight fear of heights, I enrolled in a class and completed a solo jump – my first-time skydiving. Luckily, it wasn’t my last!
To learn more, or if you have a question of your own for Sam, we’d love to get connected!
Marketing Associate
