BulletinHealthcare
15 Mar 2019
Data and Analytics, White paper

Five Tips for Developing Engaging HCP Content
Have you established your brand as a trusted and reliable source of information in the HCP community? We thought these five tips might help.
14 Dec 2018
Data and Analytics, Research

The Complete History of the NPI Number
The National Provider Identifier (NPI) is an underappreciated marvel of the modern healthcare system. Despite its importance, little has been written about the NPI number's 15-year journey from idea to implementation.
09 Nov 2018
Data and Analytics, Marketing

Understanding the Hottest Topic in HCP Media: Programmatic Platforms
Pharma marketers were late to embrace programmatic advertising platforms, but that stance is changing rapidly. With the help of data and automation, results and success outcomes are being driven and measured at significant scale.
01 Oct 2018
Data and Analytics, White paper

How Our Hospital Client Used an Attitudinal Study to Better Understand Their Marketing Campaign
BulletinHealthcare frequently conducts attitudinal studies to provide custom evaluations of ad effectiveness. We recently completed a study for a nationally-ranked hospital that assessed the perception of brand messages across various healthcare specialties.
21 Sep 2018
Data and Analytics

Using Wikipedia to Build Domain Whitelists
Advertisers want their ads to appear next to brand safe content. While whitelists of approved websites are one solution to the brand safety challenge, creating them can be a slog. Surprisingly, you can use Wikipedia to make that process a little easier.