BulletinHealthcare
20 Nov 2020
Marketing, Membership Management

Our List Management and Verification Standards
At BulletinHealthcare, every reported ad impression is generated from a known healthcare provider. (Some of our competitors can’t say the same.) This is made possible through our direct access to hundreds of thousands of verified healthcare providers (HCPs), and that access is granted to us by top U.S. medical associations in exchange for satisfying the...
16 Mar 2020
Marketing

The Impact of Coronavirus on HCP Marketing
The Coronavirus pandemic is a seminal event of our lifetime that is impacting every aspect of daily life and commerce. Within the life sciences industry, manufacturers are grappling with the cancellation of medical association meetings and the curtailment of in-person conversion opportunities. Relative to driving key marketing objectives, conference events are relied upon to drive...
24 Jan 2020
Marketing

The Biggest Takeaways from JPM 2020
We captured the most important takeaways from JPM 2020 to bring our readers up to speed.
27 Dec 2019
Marketing

Top Healthcare Marketing News of 2019
A collection of the year's most popular healthcare marketing stories. If you're a healthcare marketing insider — or want to become one — sign up for Healthcare Marketing Daily!
11 Jun 2019
Marketing

7 Ways to Recruit Top Physician Talent
Whether you have a ‘hard to fill’ position or a broad need in an underserved area, BulletinHealthcare can help you find the providers you’re looking for.
07 Mar 2019
Marketing

How Frequently Should My Brand Advertise?
At least once per week, but more frequently is likely more effective.
22 Jan 2019
Marketing

JPM 2019 News in Review
We summed up the most important news from JPM 2019 to bring our readers up to speed.
16 Jan 2019
Marketing

The Most Popular Oncology News of 2018
Investing in the right media and maximizing outreach effectiveness means understanding your target audience. These are the stories that captivated oncologists last year.
09 Nov 2018
Data and Analytics, Marketing

Understanding the Hottest Topic in HCP Media: Programmatic Platforms
Pharma marketers were late to embrace programmatic advertising platforms, but that stance is changing rapidly. With the help of data and automation, results and success outcomes are being driven and measured at significant scale.
25 Oct 2018
Marketing

Why a Marketer Buys One Brand-Name Medicine, the Other Generic
When I found myself on the receiving end of a physician-referral program for an OTC cold & flu medicine, I experienced firsthand the advantages of influencer marketing.