BulletinHealthcare
07 Mar 2019
Marketing

How Frequently Should My Brand Advertise?
At least once per week, but more frequently is likely more effective.
22 Jan 2019
JPM Highlights, Marketing

JPM 2019 News in Review
We summed up the most important news from JPM 2019 to bring our readers up to speed.
16 Jan 2019
Marketing

The Most Popular Oncology News of 2018
Investing in the right media and maximizing outreach effectiveness means understanding your target audience. These are the stories that captivated oncologists last year.
09 Nov 2018
Data and Analytics, Marketing

Understanding the Hottest Topic in HCP Media: Programmatic Platforms
Pharma marketers were late to embrace programmatic advertising platforms, but that stance is changing rapidly. With the help of data and automation, results and success outcomes are being driven and measured at significant scale.
25 Oct 2018
Marketing

Why a Marketer Buys One Brand-Name Medicine, the Other Generic
When I found myself on the receiving end of a physician-referral program for an OTC cold & flu medicine, I experienced firsthand the advantages of influencer marketing.
10 Sep 2018
Marketing

Doctors Influence OTC Purchase Decisions
When doctors make a recommendation, patients listen. If physician outreach isn’t included in your OTC marketing strategy, you may be neglecting an effective channel.
03 Sep 2018
Marketing

BulletinHealthcare Launches New Website
Welcome to the all new BulletinHealthcare.com.