Healthcare Marketing Daily
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We’ve applied the expertise gained from producing briefings for over 30 leading medical associations, and from executing advertising campaigns for hundreds of leading healthcare companies, to bring you the most important news affecting healthcare marketers each day. Our goal is to help you start the day with actionable insights and conserve your most precious resource: your time.
March 18, 2022
Today's Top News
Global Drugmakers Reach Deal To Produce Low-Cost Versions Of Pfizer’s Covid Drug
Bloomberg (3/17,
The AP (3/17) reports, “The Medicines Patent Pool said in a statement that agreements signed with 35 companies should help make Pfizer’s antiviral nirmatrelvir, or Paxlovoid, available to more than half of the world’s population.” The “drugmakers across a dozen countries in Asia, the Caribbean, the Middle East and Eastern Europe will begin producing either the raw ingredients for the Pfizer drug or the pill itself.”
Reuters (3/17,
Media, Marketing & Comms
NewsGuard Partnering With Ad Agencies On Podcast Content Rating Service
Inside Radio (3/17) reports NewsGuard is “reportedly working with several big advertising agencies on a new service that would bring its rating service to podcasting.” NewsGuard “rates the credibility of news and information websites and tracks online misinformation,” relying on humans to rate information. Inside Radio notes that audio advertising agency Oxford Road also recently announced a similar partnership with AI company Barometer to launch a “new AI-powered brand suitability tool that they say will allow ad buyers to assess the ‘risk profile’ of a podcast and whether it aligns with their brand values,” powered by natural language processing.
Social Media Updates
Amazon’s In-Store Digital Advertising Plans Described
For the latest installment of its weekly “Amazon Briefing,” Modern Retail (3/17,
Pharma & Healthcare
Invitae Launches Personalized Cancer Blood Tests Detecting Minimal Residual Disease
FierceBiotech (3/17,
Executives At HIMSS Discuss How To Move Toward Consumer-Centric Connected Care
Fierce Healthcare (3/17,
Healthcare Providers Unsatisfied With Healthcare System, Many Considering Leaving Workforce
Healio (3/17, Marabito) reports, “Health care providers said they feel undervalued and unsatisfied with the current health care system, and many are considering leaving the workforce, according to Elsevier Health’s first ‘Clinician of the Future’ report” that “includes survey results from clinicians around the world.” According to the results, “one in three clinicians are considering leaving their current role by 2024.” Furthermore, “71% of physicians and 68% of nurses believe their jobs have changed considerably in the past 10 years, and a majority of clinicians in the U.S. (71%) and the U.K. (66%) believe that their roles in health care have changed for the worse.”
Caregiver Fatigue Growing Concern As Aging Population Grows
Fox News (3/17,
Value-Based Care May Help Lower Hospitalizations, ER Visits In Medicare Advantage
Fierce Healthcare (3/17,
Nearly 50% Of Hospitals In US Are Racially Segregated, Analysis Finds
PatientEngagementHIT (3/17,
FDA Approvals
FDA Approves AbbVie’s Rinvoq As Second-Line Ulcerative Colitis Treatment
BioSpace (3/17,
Endpoints News (3/17, Schloesser,
FiercePharma (3/17, Dunleavy) reports that along with Xeljanz and Rinvoq, “Pfizer’s follow-on JAK med Cibinqo, Eli Lilly’s Olumiant and Incyte’s Opzelura cream all now carry boxed warnings about major cardiovascular events, blood clots, cancer and death related to JAK inhibitors.”
Policy & Regulation
Lawmakers Debate FDA’s Accelerated Approval Pathway At Subcommittee Hearing
STAT (3/17,
AMA Urges Congress To Update Medicare Physician Payment System Following MedPAC Report
RevCycle Intelligence (3/17,
COVID-19 News
Biden Names Ashish Jha As New White House Covid Response Coordinator
The Washington Post (3/17,
The New York Times (3/17, Shear, Stolberg) reports Biden “called Mr. Zients ‘a man of service’ and praised his work to ‘build the infrastructure we needed to deliver vaccines, tests, treatment and masks to hundreds of millions of Americans.’” Meanwhile, public health experts have “praised the selection.”
Thursday's Top Stories
• Nielsen Sued For Alleged Fraud In Audience Measurement For Smaller TV Networks
• Executives Leading TikTok’s Ad Business Expansion Profiled
• GE Healthcare Launches Comprehensive Digital Health Platform
• FDA Grants Clearance To Philips’ Remote Patient Monitoring Software
• Senate Finance Committee Meeting Puts Party Divisions Over Drug Pricing Reform
• Many Black People Get Covid Vaccine Information From Misinformation-Associated Social Media
Healthcare Marketing Daily is a digest of the most important news related to healthcare marketing in the digital space selected from thousands of sources by the analysts of BulletinHealthcare. This service is being provided to quickly disseminate news items of interest to key influencers in the healthcare marketing community.
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