BulletinHealthcare
25 Oct 2018
Marketing

Why a Marketer Buys One Brand-Name Medicine, the Other Generic
When I found myself on the receiving end of a physician-referral program for an OTC cold & flu medicine, I experienced firsthand the advantages of influencer marketing.
18 Oct 2018
News Release

BulletinHealthcare Partners with the American Society of Echocardiography to Launch News Briefing
RESTON, Va., Oct. 18, 2018 /PRNewswire/ -- BulletinHealthcare, a leading provider of news briefings for top medical associations, announced today that it has launched its latest briefing to members of the American Society of Echocardiography (ASE).
12 Oct 2018
Design

Four Design Tips to Improve Your Next Digital Ad Campaign
In that brief moment before your future customer scrolls on by, your ad’s design says more than you might think! Here are some best practices to incorporate in your next ad campaign.
01 Oct 2018
Data and Analytics, White paper

How Our Hospital Client Used an Attitudinal Study to Better Understand Their Marketing Campaign
BulletinHealthcare frequently conducts attitudinal studies to provide custom evaluations of ad effectiveness. We recently completed a study for a nationally-ranked hospital that assessed the perception of brand messages across various healthcare specialties.
21 Sep 2018
Data and Analytics

Using Wikipedia to Build Domain Whitelists
Advertisers want their ads to appear next to brand safe content. While whitelists of approved websites are one solution to the brand safety challenge, creating them can be a slog. Surprisingly, you can use Wikipedia to make that process a little easier.
10 Sep 2018
Marketing

Doctors Influence OTC Purchase Decisions
When doctors make a recommendation, patients listen. If physician outreach isn’t included in your OTC marketing strategy, you may be neglecting an effective channel.
03 Sep 2018
Marketing

BulletinHealthcare Launches New Website
Welcome to the all new BulletinHealthcare.com.
07 Jul 2018
News Release

BulletinHealthcare Adds Medical Conference Geo-Fencing to HCP Targeting Suite
RESTON, VA – (July 7, 2018) – BulletinHealthcare, a digital publisher that provides pharmaceutical marketers access to nearly one million HCPs, has added Medical Conference Geo-Fencing to its suite of programmatic targeting options for HCP marketers.
22 May 2018
News Release

BulletinHealthcare Rebrands Pharma Briefing as “Healthcare Marketing Daily”
RESTON, VA – (May 22, 2018) – BulletinHealthcare, the provider of daily news briefings for nearly one million medical professionals, has rebranded its daily pharma marketing briefing. Previously known as Pharma Digital Marketing, the briefing launches today as Healthcare Marketing Daily.
22 Feb 2018
News Release

BulletinHealthcare Partners with the Infectious Diseases Society of America to Launch a New Daily News Briefing
RESTON, Va., Feb. 22, 2018 /PRNewswire/ -- BulletinHealthcare, a leading provider of news briefings for top medical associations, today announced that it has launched its latest briefing to members of The Infectious Diseases Society of America.