Healthcare Marketing Daily is BulletinHealthcare’s daily email newsletter for healthcare marketers. Our seasoned analysts – the same team that briefs the nearly one million HCP members in our network – bring our readers the latest news and developments impacting their profession. Our goal is to enable our readers to start their days with actionable insights to conserve their most precious resource: their time.

Each year, we like to look back on and share the year’s most noteworthy stories. In 2024, themes such as technological advancements in healthcare, healthcare data & privacy, and shifts in advertising strategies were among the most engaging news. You can check out the list of the top 10 headlines of 2024 in Healthcare Marketing Daily below!

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Top Healthcare Marketing News of 2024

1. Pfizer Deploys AI Platform “Charlie” To Innovate Pharma Marketing, Content Creation
Digiday

2. Medical Marketing & Media Announces 2024 Agency 100 Honorees
MM&M

3. Amgen Reviews US Media Agency Contracts, Targets Enhanced Marketing
MediaPost

4. AbbVie Drugs Keep Top Spots On Drug Ad Expenditures List, Though List Sees Changes Elsewhere
FiercePharma

5. FDA Set To Introduce New Rules To Encourage Creativity In Pharma Commercials
MediaPost

6. 4As Releases Guide On Health Data Privacy For Pharma Marketers
MM&M

7. J&J To Invest $13B In MedTech With Acquisition Of Shockwave Medical
BioPharmaDive

8. AbbVie Claims Top Two Spots On Pharma Ad Spending List For February
FiercePharma

9. White House Designates April As Inaugural National Cancer Prevention, Early Detection Month
AP

10. HHS Secretary Pick RFK Jr Advocates For Ban On TV Pharmaceutical Ads
Digiday