Healthcare Marketing Daily, BulletinHealthcare’s e-newsletter for healthcare marketers, is designed to keep you informed with the latest news and developments impacting your profession. Our team of seasoned analysts, who also brief the nearly one million HCP members of our 25+ prestigious medical association partners, deliver actionable insights to help you conserve your most precious resource: your time.
As we reach the midpoint of 2024, it’s an ideal time to reflect on the year’s most engaging stories so far. This year has continued some popular themes from years past, including strategic investments, acquisitions, and agency changes. However, new areas of interest have emerged, particularly around public health initiatives, recognition of excellence in marketing, and of course, the rapid advancements in AI technology and innovation.
Without further ado, here are the top 10 headlines of 2024 so far in Healthcare Marketing Daily!
2024 Mid-Year Update
1. Pfizer Deploys AI Platform ‘Charlie’ To Innovate Pharma Marketing, Content Creation
Digiday
2. AbbVie Drugs Keep Top Spots On Drug Ad Expenditures List, Though List Sees Changes Elsewhere
FiercePharma
3. 4As Releases Guide On Health Data Privacy For Pharma Marketers
MM&M
4. J&J To Invest $13B In MedTech With Acquisition Of Shockwave Medical
BioPharmaDive
5. Medical Marketing & Media Announces 2024 Agency 100 Honorees
MM&M
6. AbbVie Claims Top Two Spots On Pharma Ad Spending List For February
FiercePharma
7. White House Designates April As Inaugural National Cancer Prevention, Early Detection Month
AP News
8. Sanofi Aims To Actively Cut Advertising Carbon Emissions With New Strategy
Digiday
9. Sanofi’s New Corporate Look Garners REBRAND 100 Global Award Distinction
FiercePharma
10. MM+M Names Top Female Marketing Execs In ‘Women of Distinction’ and ‘Women to Watch’
MM&M
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